Types of Gamification Features

GambleScope Research Team

An Analysis of the Different Types of Gamification at Casinos

Gamification at online casinos is on the rise and, if you haven’t yet heard of this concept as yet, this article about the most popular gamification techniques currently used by today’s online casinos will help. Our analysis also provides you with deep insights if you are already playing at a regular online casino and are thinking about exploring new gaming options.

There has, in fact, never been a better time to sign up with an online casino, thanks to incredible cutting-edge mobile casino gambling, live dealer options, and of course, the new gamification idea. Today you can indeed find the perfect online casino to suit your specific tastes and needs if you have the right knowledge to guide you to those choices.

What is Gamification in a Nutshell?

If there was a definition for gamification, we could say that it is the use of video gaming elements in non-video game platforms to promote key aspects of those specific platforms. This is particularly apparent in the online casino industry as we start to see an increased number of operators who implement distinctive video game characteristics, elements and in-lobby features.

Over the last few years, from around 2012 onwards, both the online casino and online video gaming industries have been benefiting from the same sort of leading-edge digital technologies. There has also been a striking congruency within the demographics of both groups, as mobile slots (for example) rub shoulders with mobile FPS (first person shooter) games, gem or candy crush games and more, in various online app stores.

With elements usually associated with video games, such as leaderboards, missions or quests, task completions, level ups, hidden items, and gems, it adds a new component to an otherwise standard online casino experience. The fact that you don’t just log in to play a few slots and then log off, but are instead required to complete a particular task, defeat a level boss, or unlock a new game, while playing your favourite casino games, is a huge plus for many players.

Why Today’s Players Need a Bit More

The online gambling industry is currently in its third decade which, by web standards, makes it a rather old niche. The first online casinos were quite basic and featured a handful of video slots and virtual table games, which was for its time a somewhat groundbreaking concept. For the first generation of online casino players, being able to use their computers to play casino games in the comfort of their own homes was a mind-boggling concept and, needless to say, they were happy with the underlying quality of these early graphics, slots gameplay and limited range.

However, as web technology evolved, so did the generations of players that followed. Players became accustomed to faster games, high definition graphics, sophisticated platforms, the option to choose playing games on virtually any device, including smartphones and tablets. In turn, competition between online gaming operators increased as each sought to outdo the other, vying for maximum attention from potential players. Each operator sought to add more sophisticated games and options such as live streaming games and more.

The cycle of technology is increasing the quality of online games, and the demand for even better games is a never-ending one. The same can be said for the level of competition within a finite marketplace. Operators are always looking for the next big thing, as are players of online games. Today’s players are savvier than previous generations and will not be satisfied with anything humdrum or conventional. Innovation is vital in today's environment, and the online casino operator that can offer something fresh and different will win over those that prefer to stick with old standards.

Top Gamification Techniques and Features

Gamification can cover quite a lot of ground, making it one of the most useful additions to the look and feel of an online casino. However, while gamification does add an entirely new and fresh element to online casino brands, operators cannot lose focus on the core reason for their existence, offering the best casino games on the market.

To this end, the majority of online casinos that choose to add gamification elements to their platform, usually stick with three or four popular elements. Some casinos decide to use all of these elements, while others prefer to focus on just one or two. Ultimately the aim is to create the best possible user experience for the player, which includes game immersion and plenty of rewards to go along with it.

We’ve broken down the main gamification elements for you to get a better idea of what you could expect at any of the top online casinos that have added gamification elements into their platforms. Top online casinos such as Rizk Casino, Ikibu, Kaboo Casino, Casino Heroes, and others, all use one or more of the gamification element types as follows-

1. Mission-Based Accomplishments

Perhaps the most popular type of gamification used by online casinos today is the mission-based platform. This concept is closely similar to online role-player video games, first-person shooters, and other popular online gaming styles played on the web today. The mission-based platform can come in a variety of versions and can include straight up missions that have a start and end point, in-game tasks, or adventure modes, where players are required to help a protagonist character complete a quest.

From the above summation, it is quite clear to see how adding missions and quests to a casino gaming platform can boost the intensity and the immersion factor considerably. Casino Heroes is an excellent example of how players are roped in to help the hero defeat the evil dragon that has beset a magical kingdom. Kaboo Casino features various missions which players can select to achieve or unlock additional bonuses and points. Some of these missions or tasks also take place within a game (such as when playing a slot), where players need to complete a specific bonus round or reach a certain total score to unlock additional prizes and bonuses in their mission.

2. Leaderboards

Leaderboards are another big part of online video gaming platforms and are a favourite feature in a wide assortment of gaming styles from shooters to multiplayer games. Leaderboards seem to be a natural fit for online casinos since many are already running competitive tournaments with ranking systems in place. However, from a gamification point of view, online casinos like Rizk Casino have revamped the leaderboard concept and made it far more fun and funky for the online casino community. Leaderboards are incredibly simple in structure, making them ideal for all levels of player to enjoy. Leaderboard gamification casinos may feature a series of select slots (for example) where players must play slots in a particular order to begin climbing the leaderboard. The better you do, the more you score, and the faster you climb the leaderboard to win big prizes. Some leaderboards also allow players to share their progress on social media platforms, adding an extra element of fun and immersion.

3. Online Casino Gamification and Loyalty

Loyalty points are nothing new to online casinos and have, in fact, been around since the early days of the industry. Loyalty points, also called player points at some online casinos, reward players that choose to stick around and play games on a regular basis. The primary point system works on betting frequency, for example, you get one point for every ten bucks you wager at the tables or on slots. However, online casinos like Ikibu Casino use gamification ideas to full effect. Instead of the standard loyalty points, Ikibu has something called seeds, which effectively work as the platforms currency. Players use a map to travel through the mythical island of Ikibu, befriending locals and collecting seeds along the way. Harvested seeds can then be spent in the Ikibu store for bonuses, free spins and so forth.

4. Social Media

Social media is a significant feature in many peoples lives, and it seems like there is no escape from the influence. Of course, social media can be great for gamification since if affords online casino operators some free publicity via their players. Players can ‘share’ their progress and success on popular social media platforms like Facebook and Twitter and, at the same time, create some much-needed exposure to online casinos.

Should You Sign Up with a ‘Gamified’ Online Casino?

Gamification in online casinos is still a relatively new concept, and there are only a handful of operators that use gamification principles within their platforms. However, having said that, the popularity of online casino gamification is definitely on the rise, with more gamification online casino options to emerge in 2018 and beyond. Should you sign up with a gamification online casino? It all depends on what you want from your online casino gaming experience. If you are among those who enjoy a bit of added excitement and challenge over and above the challenge of merely beating the house in a casino game, then gamification casinos are worth checking out. On the other hand, if you would rather have a more no-nonsense and traditional approach where it’s all about the games and nothing else, you would probably want to give it a miss.

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