iGaming-SEO affiliate teams are embracing AI tools and restructuring into BetTech companies.

The iGaming-SEO affiliate team FairPlay Sports Media (FPSM), formerly known as Oddscheker Media Group until January, is among the prestigious EGR POWER-25 list of the most serious iGaming-SEO affiliate teams. In Q1 2024, it continued to follow the trend of top iGaming-SEO teams by shifting from traditional SEO to high-tech BetTech companies.

In January 2024, FPSM acquired the Canadian company from Toronto, Quarter 4, a developer of deep learning neural network algorithms focused on predicting sports competition outcomes.

Quarter4’s algorithms will be integrated into the team’s gambling affiliate sites specializing in sports betting: Oddschecker.com , WhoScored.com ,SuperScommesse.it

It is expected that the AI model of Quarter4 will increase the accuracy of sports competition forecasts, thereby increasing both the ROI of visitors to the sites and the retention of traffic sent to the operator.

The AI model based on the deep learning neural network Quarter4 differs from others in its more precise prediction of sports competition outcomes. For example, it can analyze the results of an upcoming football match not only based on the history of games and team composition but also takes into account scenarios where the team's composition may change during the match due to ejections, substitutions, and player injuries.

FPSM is one of the oldest iGaming-SEO affiliate teams, having launched its first site in 1999.