How Artificial Intelligence and Live Interaction is Set to Boost Future UK Gambling Growth
Last updated: May 21, 2018
Last updated: May 21, 2018
According to a number of industry analysts, the UK gambling industry is expected to enjoy an annual growth rate (CAGR) of around 5% during the 2018/2019 period. For many, this does not come as much of a surprise, since the UK online gambling industry has been seeing substantial and steady growth over the past few years. However, as more and more online gambling platforms, driven primarily by AI or Artificial Intelligence components, continued growth seems to be virtually guaranteed.
2017 was a particularly good year for the UK online gambling industry, with the online gambling sector accounting for around 35% of the entire UK gambling market. Essentially, this boils down to an incremental growth percentage of around 2% over a similar period between 2015 and 2016. According to sources in the UKGC (UK Gambling Commission), the UK online gambling sector growth is expected to outstrip all previous records. While this is excellent news for UK gamblers that prefer to get their kicks online or via their favourite mobile device, what is the real driving force behind this growth?
The online gambling industry is one of the most dynamic sectors in the world and is often seen at the vanguard of new technologies. This is especially true when it comes to the functional adaptation of artificial intelligence components into new and exciting spheres within the overall online gambling platform.
Of course, the use of AI-based technologies is nothing new to the online casino industry and has been in use for a number of years already. However, what is relatively new is the combination of live interactive components merging with existing (and some new) AI technologies. The best example of this can be seen in the live casino dealer format which more and more UK online casinos are offering. The live dealer format is fast becoming one of the most popular online gambling platforms provided by leading online casinos, both in the UK and all across the globe. This includes the newer mobile versions of live games, giving players the best options currently possible for immersive digital gambling.
Online casinos, also referred to as digital casinos, have offered a wide range of software-driven computer games over the past two decades. These games have increased in quality with new technologies and gaming software developments. However, no matter how ‘smart’ digital casino games get, they still fall short of the real ‘human’ experience which, up until recently, could only be enjoyed at a real (brick and mortar) casino.
Live dealer casino games focus on the core casino games of roulette, blackjack, baccarat and poker. They successfully combine a real live dealer or croupier, filmed in a studio and streamed to the online casino platform in real time. The newest live dealer platforms combine the live interactive element (players can interact with the dealer in making bets and real-time chats) with AI-driven random number generator algorithms. This gives players the most immersive and authentic ‘live’ gaming experience currently possible which, in turn, is helping to drive the UK online gambling industry to new and unexpected heights.