PlayNow Casino Review

PlayNow.com, a Canadian online gambling platform, shows strong performance in October 2024, despite a slight 4.35% decrease in total visits (2.876M). High user engagement (9-minute average visit duration, 9.82 pages/visit) is balanced by a moderate bounce rate (27.37%). Traffic sources are dominated by direct traffic (64.33%) and branded organic search (13.33% of total traffic). Referrals from bclc.com are significant (10.43%). The platform benefits from large lottery jackpots and a partnership with the Vancouver Canucks. Canadian traffic (97.45%) decreased slightly, while US traffic is minimal. Opportunities exist to increase traffic from paid search and social media.