Novomatic is a well-established company in the online casino games development space. It was set up back in 1980 in Austria, with Johann Graf as its founder. For its first years of operation, the company’s primary focus was on launching games for land-based Novomatic Casino venues and operating its own casinos, the first of which was Switzerland’s Casino ADMIRAL.
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In 1991, the Novomatic opened up a Novomatic Casino in Prague that would become the Czech Republic’s largest-ever casino. In the following years, the company pursued its expansion plans, releasing games in some 30 countries worldwide. A pivotal year in the company’s history was 2005 when its turnover reached €1 billion for the very first time. This was thanks to its ongoing successes, one of which was the Casino ADMIRAL Prater/Vienna, which was the largest casino in all of Europe at the time.
Nowadays, the company’s turnover exceeds €4 billion a year, and its slot machines - Gaminator can be played in gaming venues in well over 50 countries around the world. It has over 270,000 gaming machines in more than 2,100 places worldwide.
On the back of its success in the brick and mortar casino world, Novomatic is now very much focused on becoming a significant player in the online casino games market, launching digital versions of many of its classics for both desktop and mobile platforms.
Several online casino game developers have access to a rich back catalogue of land-based games ready to be digitised for the online market. Novomatic is one of those developers. Since recently entering the online market, the company has focused on taking its pre-existing physical games and creating fully-fledged online versions. With many physical games developed, Novomatic can pick and choose which ones it adapts for online players. This advantage means that the online games the developer debuts are tried and tested; they’ve already been played by many players in many Novomatic Casinos and are proven hits.
What many find a positive about the developer is that it doesn’t necessarily focus on video slots with a modern look and feel to them. Instead, its games and its slots, in particular, are designed to resemble their land-based counterparts more closely. Therefore, those who have played Novomatic’s games in real-life gaming venues before should find its online games appealing.
Novomatic isn’t as well known as other developers. This is partly because its games collection isn’t excessively large. It is also true the developer hasn’t been keen to take risks and innovate in the way that some of its closest competitors have been doing. While other developers push boundaries and launch slots with all sorts of features, Novomatic, like some other developers, chooses to play it safe.
Some have observed that Novomatic’s Casino games do have a classic casino feel and tend not to have the most advanced or sophisticated graphics, nor do they always support the latest features. For this reason, some of the developer’s older games adapted for the online casino can look somewhat dated, especially compared with the state-of-the-art new slots launched by other big-name developers.
Novomatic has won quite a few prestigious industry awards in its time. Some of these include:
Casino Supplier of the Year at the Global Gaming Awards 2018
European Casino Operator of the Year at the British Casino Awards 2018
If you play casino games on mobile devices, you’ll be pleased to know that many of Novomatic’s most popular games are fully compatible with mobiles. The developer has been keen to enter the mobile gaming market and make its games accessible on iOS and Android smartphones and tablets. Mobile games by Novomatic run smoothly, though because they’re designed to resemble land-based casino games, they don’t look as brand new or modern as other mobile games.
What’s excellent about Novomatic is that it has a collection of impressive physical games that’s adapting to the online market one by one. What’s also great is that the online games are designed to resemble Novomatic Casinos land-based games and recreate the experience of playing these physical games. Their graphics, visuals and even sound effects are reminiscent of the many games you’d find in gaming venues, including land-based Novomatic Casinos.
While it would, of course, be good to see Novomatic step outside of the box and focus on creating all-new games, the developer’s current approach is one that’s working to its strengths. Though the developer’s collection of games isn’t the biggest or the best known, it’s steadily gaining an excellent reputation.
