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United Kingdom
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What is GS Rank?
GS Rank is a global popularity score that ranks online casinos based on real-world traffic. The lower the GS Rank, the higher the casino’s popularity.
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Novomatic, founded in Austria in 1980 by Johann Graf, is one of the most influential pioneers in casino gaming. After decades of dominating the land-based market—with over 270,000 machines in 2,100+ venues across 50+ countries—the company expanded into online gaming by adapting its proven physical hits for digital play. Instead of chasing flashy modern graphics, Novomatic focuses on recreating the authentic feel of classic casino halls, which appeals especially to traditional slot players.
Its online catalog isn’t as large or experimental as some competitors, but it includes globally recognised titles such as Book of Ra, Lucky Lady’s Charm, Dolphin’s Pearl, Sizzling Hot, Lord of the Ocean, and Columbus Deluxe. These games maintain familiar visuals, sounds, and mechanics while running smoothly on both desktop and mobile devices. Although not the most innovative studio, Novomatic’s reputation is built on reliability, timeless classics, and decades of industry expertise—a strategy that continues to earn trust and awards as the company grows its online presence.
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