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GS Rank – Global Popularity Metric for Online Casinos

What is GS Rank?

GS Rank (Gamblescope Rank) is a proprietary metric developed to objectively rank over 2,000 online casinos based on real-world traffic data. Inspired by global standards such as Forbes rankings and the Michelin star system, GS Rank provides a clear, quantifiable measure of brand popularity and visibility in the online gambling industry.

How It Works

GS Rank is a traffic-based ordinal ranking system:

  • Rank #1 is assigned to the casino with the highest monthly web traffic.

  • The lower the GS Rank number, the higher the traffic and brand prominence.

  • Casinos with less traffic receive higher GS Rank numbers accordingly.

The formula is non-weighted, transparent, and scalable, allowing for fair comparison across all operators, regardless of region or license type.

Why GS Rank Matters

For players:

  • Instantly assess how popular and trusted a casino is.

  • Avoid obscure or potentially unsafe sites.

For operators:

  • GS Rank serves as a badge of visibility, helping brands stand out in a saturated market.

  • A high GS Rank signals high user engagement and discoverability, which correlates with trust and conversion.

For affiliates and partners:

  • GS Rank offers a neutral benchmark to evaluate casinos’ performance and market standing.

  • It simplifies filtering and presenting high-quality options to users.

Use the GS Rank Widget

Casinos in our database can now embed a GS Rank Widget on their website — a dynamic badge that shows their live ranking in our global index. Much like a Michelin star for restaurants, this badge:

  • Enhances brand prestige

  • Boosts player trust

  • Signals real-time relevance in the global iGaming space

Contact us to get your custom GS Rank Widget and display your position with pride.

Data Sources & Integrity

GS Rank is calculated using a combination of:

  • Independent traffic estimation APIs

  • Proprietary analytics from the Gamblescope platform

  • Cross-referenced public metrics from SEO & analytics aggregators

Our methodology is continuously monitored and refined to reflect real-world performance while minimizing anomalies and spam.