Porn and Gambling: More HARDCORE than ever before with greater worldwide uptake

12 June 2018, by Shihaam Isaacs

Porn and Gambling: More HARDCORE than ever before with greater worldwide uptake

The internet and gambling industry are two forces that complement each other quite well. While gambling has been in existence for many centuries, the internet surfaced almost three decades ago, but it is in the last two decades that it has gained ground to become a fixture of our everyday life. Despite the relatively short lifespan of the internet as opposed to gambling, it has managed to gel well with age-old industry to form what we now term as online gambling.

Porn, just like gambling, is the most substantial online niche in terms of revenue, but we've only recently seen the emergence with a combination of these two markets. This synergy is still in its infancy stages, however, has seen an increase in the last two years where more online casino brands have warmed up to the idea of the porn concept at their establishments. This is of course necessitated by a number of factors, some of which include the following.

Aggressive Marketing Strategies and Innovations by Casino Operators

The most important reason behind the massive increase in the popularity of porn and gambling online is a result of innovative marketing strategies employed by industry stakeholders and influencers. With a focus on digital marketing, a few online casinos are now luring players with content and communications that have subtle or even explicit sexual connotations.

These operators manage to increase conversion rates, brand recognition and awareness uniquely as opposed to other brands that focus on standard methods. While other casinos may focus only on new concepts such as gamification to attract new players, porn casinos have the advantage to tap into two age-old markets. This is a win-win situation for the operator and its players; casinos attract and retain more customers, while players get the entertainment they seek in more ways than one.

Sexually Inspired Games

Apart from smart marketing strategies, game developers also aim to arouse the sexual interests of players by producing sexually suggestive casino games. As a perfect example, renowned software developer Microgaming released a porn-inspired video slot titled 'Playboy' which has tons of sexual undertones to it. There are also dozens of other porn-type casino games from this game provider such as American Gigolo, Hot Ink, Beauty Salon and Beach Party, in the hopes of stimulating sexual desires while appealing to the desire to make money.

Casino Brands Play Host For Porn Games

Banking on the increasing interest in gambling and porn amongst a new target segment of players, some casinos are solely devoted to implementing sexually suggestive features, alluring graphics, sassy customer support and highly interactive games to keep up with demand. Such casinos include Babe Casino and Pornhub Casino which feature live nude dealers, sultry games such as Bigtits, Cheerleaders, and Pornteen, and even flirtatious emails and chats.

Based on such findings, it's clear that both industries have created a hybrid market that appeals to both money and sex in our current digital age. We yet anticipate what's to come.