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With so many different online casinos that currently exist, why do most players still seem to choose the bigger name brands?

There are a lot of reasons on why this might be the case and there are indeed some benefits to playing on an established online casino. In this article we are going to go over some common questions people might think about when deciding if they want to play on an established online casino or a brand new one. 

Casino Name
Key Features
Visit Casino
United Kingdom
Welcome Offer 21 Bonus Spins + 121% up to €300 More Info +
  • Live chat is available around the clock
  • Plenty of games from many providers
  • Licensed by the UKGC and MGA
Rank #101 of 265 Review
United Kingdom
Welcome Offer 10 £ + 100 % up to 300 £ More Info +
  • Iphone and Android Application
  • 1500+ games from more than 25 A-list game providers
  • 10 currencies to choose from
Rank #7 of 265 Review
United Kingdom
Welcome Offer 100% up to €200+77FS More Info +
  • Good selection of games
Rank #59 of 265 Review
United Kingdom
Welcome Offer BET £10 GET £50 CASINO BONUS More Info +
  • High withdrawal limit
  • Established brand run by a highly reputable UK-based team
  • Appstore approved app
Rank #13 of 265 Review
United Kingdom
Welcome Offer 100% up to £100 + 200 spins! More Info +
  • 2200 Games
  • Cashback program
  • No withdrawal limits
Rank #25 of 265 Review
United Kingdom
Welcome Offer Wager £10 on slots Get 100 Free Spins More Info +
  • High withdrawal limit
  • Cashback program
  • Fast payouts
Rank #88 of 265 Review
United Kingdom
Welcome Offer 10 £ + 110 % up to 50 £ + 50 freespins More Info +
  • Gibraltar and UK licenses
  • no withdrawal limits for the UK players
  • Paypal, card, Paysafe, Neteller and Skrill supported
Rank #246 of 265 Review
United Kingdom
Welcome Offer 150% up to €400 + 20 FS More Info +
  • Crisp graphics
  • Large game variety
Rank #219 of 265 Review
United Kingdom
Welcome Offer 100% up to £300+30 FS More Info +
  • Vast selection of top tier games +1000
  • Adventure gamification rewards
  • 24/7 customer support
Rank #38 of 265 Review
United Kingdom
Welcome Offer 50 free spins More Info +
  • 24/7, 365 days UK support team
  • + 3,000 Games
  • - Fast payouts and easy verification
Rank #11 of 265 Review
United Kingdom
Welcome Offer €1000+300FS More Info +
Rank #63 of 265 Review

Is it Safer to Play on Big UK Brand Online Casino Sites Than New Online Casinos?

In short, yes, it is certainly safer to play on the bigger sites. Generally speaking, the bigger an online casino becomes, the more heavily scrutinized and legislated it will also have to become too.

Established online casinos have been around for many years. During these years they have had to navigate their way through constant regulatory hoops and red tape. Having an online casino have a record of both complying with the laws and successfully paying out all winning customers makes new customers feel very comfortable in depositing money to this online casino.

Now it should be pointed out that the vast majority of new online casinos are usually safe and not trying to scam or cheat their customers. However, the newer sites simply cannot provide or prove the same level of security that the bigger brands have, as there is little-to-no track record or feedback from customers of said site.

Do Big UK Casino Have Good Customer Support?

Although bigger brands have more customers overall, this in no way guarantees the quality of their customer support.

Any intelligent online casino operator understands that good customer relations are such a huge deal in maintaining a positive image, which is a key factor to become and remain successful.

If the customer service is slow or of poor quality, players will complain and the casino’s image will suffer both for their current customers and new potential customers.

Established online casinos generally have higher spending budgets available to them. Having a large, very competent and highly responsive customer service team should be a top priority and is easily affordable to them.

In short, it depends on the casino. But if you think about it logically, if an established online casino continues to retain their current customers and obtain new customers year after year, there is a very big chance of them having high-quality customer support.

Are Big Brand Casinos Outdated?

While it may be true that bigger brand casinos don’t have ALL the new games available, they have more total games per site than the newer ones. The established casinos are still adding new games every so often, they’re just a bit more selective about it.

The main selling point new online casinos have is that they have newer games, and trendy layouts and designs. However, a new game doesn’t make it a good game. Trendy designs, like most things that are trendy, may eventually become obsolete.

Do Big Casino UK Brands Give More bonuses?

Pretty much all online casinos have enticing welcome bonuses, but what about customer loyalty bonuses?

Most established online casinos will almost always have a very lucrative VIP system that rewards their most loyal customers. A casino can identify a loyal customer by how frequent they play the games, how much money they deposit or how much money they are gambling within a one-month period.

Every casino will have a unique VIP system to separate them from their competitors and will have a different pay out structure with their own terms and conditions. Basically, the more you play the more they will reward you with increasingly large bonuses.

This is one of the main reasons why the big online casinos have continued to remain successful. Rewarding customers loyal to you will make the customer feel good about receiving bonuses and they will continue playing on this site. Making a customer happy is probably the most important thing an online casino can do in regards to longevity.

Big Casino Brand

Conclusion Big brand casinos are safer to play on than new online casinos. They have a record of complying with laws that protect customers and a record of paying out all winning customers. Players feel comfortable that they will receive their winning even if they win a large sum of money.

There is a higher chance of good customer support as they have managed to keep current players and obtain new ones.

You will have access to all classic games on a stable interface that won’t be as subjected to bugs or crashes than compared to a freshly made interface on a new online casino.

You will be rewarded for your loyalty with a VIP system that has been proven to work well and keep loyal customers feeling appreciated.

Last Updated: Sep 17, 2022 Gamblescope Research Team


What are the Biggest Brands in Online Casino?

A Google search for the biggest online casino brands will produce thousands of different answers from thousands of vested interests. With that said, casinos such as 888, Paddypower/Betfair, William Hill, Casumo, Bet365 and Mr Green would be high up on any list.

Why Should I choose an Established Brand over a New Casino?

Since big brand casinos are amongst the most well-established and reputable in the industry, it stands to reason that they are often seen as a safer option. Big Brand casinos have a tried and test formula that typically includes quality games, reliable customer service and guaranteed payouts.

What are the Most Highly Recommended Casino Brands

A list of the most highly recommended big brand casinos will vary depending on your location since most casinos do not provide services to all countries. Gamblescope uses advanced algorithms to find the most highly recommended established casinos available in your place of residence.

Do Big Brand Casinos Have Bigger Payouts?

Not necessarily, the games a casino provides that determine payout levels. However, Big Brand online casinos usually offer a good selection of progressive jackpot games which can lead to high payouts.

What Benefits do Big Brand Casinos offer?

Establish online casino brands are generally safer with a verifiable track record. You don’t get to be a big brand in online casino with a dubious reputation and track record. Big brands will also have excellent customer support facilities, a robust selection of top games, a history of regulatory compliance and customer protection policies with reliable payouts.

Do Big Brand Online Casinos Offer the Best Casino Bonuses?

There is little evidence to suggest that big brand casinos offer the best bonuses. New casinos work very hard to entice new players and tend to provide high incentives for new players. Big Brands, on the other hand, already have a large customer base and prefer to focus on rewarding VIP and loyal customers with ongoing promotions.

What are the Disadvantages of Playing at a Big Brand online Casino?

Big Brand casinos don’t have too many weakness, but in contrast to new casinos, they tend to be less creative and innovative.

How Do I open Open an Account with a Big Online Casino?

Opening an account with a big brand casino is much the same as registering with any website with a few significant differences. First, you will need to prove who you are and your age, which requires ID submission. Also, you will have to make a minimum cash deposit to open an account.