Bally Technologies has a long and extensive history in the casino industry. It was initially established way back in 1932 as Bally Manufacturing and initially produced pinball machines and slot machines for land-based casinos as well as a variety of other gaming venues.
Over the years the US-based company experienced significant growth and diversified into different areas. For a time, the company was the world’s largest developer of slot machines and by the end of the 60s, had a staggering 90% share of the worldwide casino games market.
I1996, it was acquired by a company called Alliance Gaming, which had previously been known as Advanced Patent Technology. It wasn’t until 2006 that the merged company took on the Bally name, though less than a decade later in 2014, it was acquired by Scientific Games. Nowadays, it’s one of Scientific Games’ four key brands, along with Shuffle Master, WMS and Scientific Games Corporation.
Bally Technologies continues to operate, specialising in making all sorts of physical casino games for land-based venues. It was in 2013 that the company decided to enter the online market and start creating digitised versions of its land-based games.
The key strength of Bally Technologies is that the developer has decades of experience in the land-based casino game development industry. It’s built up a collection of well-received physical slots and other games that it’s recently started digitising for a new market. What it brings to the table is a wealth of industry experience.
Game titles are recreated for the online market as faithfully and accurately as possible; this ensures that those who have played them in land-based venues before can enjoy the same experience when playing the same games online. However, sometimes the developer has enhanced a game or two by adding a few paylines to give players more of a chance of landing winning combinations. Generally speaking though, the online games are intended to be near-perfect reproductions of the land-based ones.
The developers at Bally Technologies arrived late to the online party. As such, its library of online casino games isn’t anywhere nearly as extensive or diverse as what other developers have to offer, and indeed, anywhere near what it should be.
The company has been steadily adapting some of its land-based games for the online audience, but if it’s going to gain more attention and recognition as an online games developer, it should increase its pace of production. Finding its games may be quite hard because the number of online casinos that have Bally Technologies games is on the small side. Still, with that being said, the developer does have a substantial back catalogue of land-based games they are yet to format for online fans.
- Bally Technologies and its parent company Scientific Games is fully licensed and can operate legally in a broad number of countries.
- Over the years, the developer has won a fair few industry awards. These have been mostly for its land-based games and gaming cabinets. Some of these include
- Four awards at the 2014 Slot Floor Technology Awards,
- Two awards at the Top twenty Most Innovative Gaming Technology Products
- Awards and Best Technology Provider/Supplier at the International Gaming awards 2013.
- A significant number of their mobile-friendly games are fully compatible with iOS, Android and Windows devices, including smartphones and laptops. The developer’s mobile games are highly rated, especially for their graphical quality.
Bally Technologies is a huge name in the land-based casino games industry and is steadily increasing its presence and influence in the online casino games industry. Though it did come late to the online arena, it has already managed to launch several dozen games which have been very well received.
It will be a while before the developer’s full suite of land-based games makes it online for sure, but so far the adaptations have been of high quality. Their online games are faithful to the originals and are a lot of fun to play. Their style is generally to recreate the classic slot feel with imaginative themes and rewarding bonus features. We strongly recommend giving slots by Bally Technologies a go if you’re keen to try out titles that have more of a nostalgic and traditional feel.