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Bally Technologies has a long and extensive history in the casino industry. It was initially established way back in 1932 as Bally Manufacturing and initially produced pinball machines and slot machines for land-based casinos as well as a variety of other gaming venues.
Over the years the US-based company experienced significant growth and diversified into different areas. For a time, the company was the world’s largest developer of slot machines and by the end of the 60s, had a staggering 90% share of the worldwide casino games market.
In 1996, it was acquired by a company called Alliance Gaming, which had previously been known as Advanced Patent Technology. It wasn’t until 2006 that the merged company took on the Bally name, though less than a decade later in 2014, it was acquired by Scientific Games. Nowadays, it’s one of Scientific Games’ four key brands, along with Shuffle Master, WMS and Scientific Games Corporation.
Bally Technologies continues to operate, specialising in making all sorts of physical casino games for land-based venues and Bally Technologies Casinos. It was in 2013 that the company decided to enter the online gambling market and start creating digitised versions of its land-based games.
Strengths and Weaknesses
The key strength of Bally Technologies is that the developer has decades of experience in the US land-based casino industry . It’s built up a collection of well-received physical slots and other games that it’s recently started digitising for a new market. What it brings to the table is a wealth of industry experience.
Game titles are recreated for the US online market as faithfully and accurately as possible; this ensures that those who have played them in land-based venues before can enjoy the same experience when playing the same slots online. However, sometimes the developer has enhanced a game or two by adding a few paylines to give players more of a chance of landing winning combinations. Generally speaking though, the online games are intended to be near-perfect reproductions of the land-based ones found in Bally Technologies Casinos.
Key Facts and Awards
Bally Technologies and its parent company Scientific Games is fully licensed and can operate legally in a broad number of countries.
Over the years, the developer has won a fair few industry awards. These have been mostly for its land-based games and gaming cabinets. Some of these include:
Four awards at the 2014 Slot Floor Technology Awards,
Two awards at the Top twenty Most Innovative Gaming Technology Products
Awards and Best Technology Provider/Supplier at the International Gaming awards 2013.
A significant number of their mobile-friendly games are fully compatible with iOS, Android and Windows devices, including smartphones and laptops. The developer’s mobile games are highly rated, especially for their graphical quality.
Top Bally Slots with RTP Percentages
Bally Slot Name
88 Fortunes Megaways
Sword of Destiny
Ra & The Scarab Temple
Wonder Woman (Gold)
Triple Cash Wheel