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Bally Technologies, a division of Bally's Corporation, is a global leader in casino entertainment and gaming solutions, blending decades of innovation with a growing omni-channel presence. The company traces its origins back to 1968 when it was founded as Advanced Patent Technology. It later rebranded as Alliance Gaming in 1996 following its acquisition of Bally Gaming International, eventually adopting the Bally name in 2006. In 2014, the company was acquired by Scientific Gaming, solidifying its position in the industry.
Bally's Corporation now owns and operates 15 casinos across 10 U.S. states, a golf course in New York, and a horse racetrack in Colorado. The company also holds online sports betting (OSB) licenses in 18 states, showcasing its versatility in both physical and digital gaming markets. Its interactive gaming operations include Bally’s Interactive International (formerly Gamesys Group), Bally Bet, and the Bally Casino iCasino platform.
With a workforce of 10,600 employees, Bally’s operates approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. The company also holds development rights to land in Las Vegas, further expanding its footprint. Its standout slot games, such as 88 Fortunes Megaways (RTP 97.27%), highlight its innovative approach to gaming.
As a publicly traded company, Bally’s Corporation is listed on the NYSE under the ticker symbols “BALY” and “BALY.T,” continuing to set benchmarks in both traditional and digital casino entertainment.
