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What is GS Rank?
GS Rank is a global popularity score that ranks online casinos based on real-world traffic. The lower the GS Rank, the higher the casino’s popularity.
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About EveryMatrix
EveryMatrix is a developer of casino games for the online gambling industry and has been creating slots since its launch in 2008. The company’s central office is in Bucharest, Romania, while having its headquarters are in London, with offices in a further six countries. It offers some highly developed software solutions that cater to the needs of several different types of iGaming operators and EveryMatrix Casinos. There’s OddsMatrix, the sportsbook offering betting on over 25,000 live events a month; CasinoEngine, the largest aggregator of online casino gaming content, with over 5,000 games by more than 120 developers; GamMatrix, an in-depth gaming management platform; MoneyMatrix, which focuses on simplifying the payment process; and finally PartnerMatrix, an affiliate and marketing system.
The CasinoEngine solution enables casino operators to choose from a broad range of several thousand games by many of the industry’s leading developers. It has a large number of features to ensure smooth integration and maximum player enjoyment. There is a one-stage integration process available, and one single contract to be negotiated, with casino operators able to acquire games from multiple developers in one single deal. The solution offers several integration options: it can be integrated within an existing casino platform, or it can be acquired as a standalone, fully serviced platform of its own. It’s designed to be extremely flexible and can be specially tailored to meet the client's needs. Some of the many online EveryMatrix Casinos that use the CasinoEngine solution include VIKS, PlayFrank, Codeta and Casino Cruise, to name a few.
EveryMatrix Casinos Strengths
The key strength of EveryMatrix is the fact that it’s partnered with such a vast number of casino game developers and other third-party companies to offer a wide variety of solutions. By working with so many others, it’s able to provide solutions that cater to the needs of more or less any client, with plenty of content to suit all tastes and requirements, covering every type of casino game available. Some of the many developers it’s partnered with include Betsoft, Microgaming, NetEnt, Quickspin, Endorphina, 1X2 Gaming as well as the likes of Evolution Gaming, to name just a few. The line-up of developers includes the biggest names in the industry, as well as plenty of lesser-known names that are fast establishing themselves. Microgaming appears to be the developer with the most games on the CasinoEngine platform, with over 600.
EveryMatrix Casinos Weaknesses
EveryMatrix is unlike most other software companies in the industry in that it doesn’t produce any games of its own. According to its business model, it instead acquires content from third-party developers and makes its games more easily accessible for EveryMatrix Casino operators and players alike. The CasinoEngine solution has been able to grow so big because of the large number of developers EveryMatrix workes with. However, OddsMatrix, the sportsbook, does appear to have been created by EveryMatrix. While some may want to see EveryMatrix develop its own casino games at some point, that doesn’t seem to be the direction the company wants to go in. It’s very much an aggregator of existing content, rather than a creator of new content.
Key Information
The content aggregator has won a few prestigious awards for its work in the industry. These include the White Label Partner of the Year Award at the EGR B2B Awards, which it won in 2013, 2015 and again in 2016.
The CasinoEngine solution offers games by well over a hundred providers, most of which have launched mobile-friendly games. Therefore, a healthy number of the several thousand games available are compatible with multiple mobile devices, running on iOS, Android, and Windows operating systems. Generally speaking, mobile casino games are specially designed to offer smooth, seamless gameplay on handheld devices.
EveryMatrix has six different gambling licences from the following countries: Curacao, Denmark, Ireland, Malta, Romania and the UK. A licence is a sign that a casino operator has been independently vetted by a reputable third-party organisation and has been given the all-clear to operate in certain jurisdictions. While EveryMatrix is fully licensed in the places in which it operates, the company continually seeks to acquire new licences to facilitate global expansion.
Final Verdict
The online gambling industry is exceptionally substantial and continually evolving. There are thousands upon thousands of casinos, as well as countless games and well over a hundred gaming content developers.
For casino operators, acquiring content and running online casinos can both be a complicated and time-consuming process. That’s where EveryMatrix fits into the market. This company offers a full range of solutions for iGaming operators and has become a well respected, widely appreciated name in its own right thanks to its excellent CasinoEngine solution and OddsMatrix live sports betting platform. The EveryMatrix Casino content aggregation platform is the largest of its kind and offers gaming content from a long and varied list of developers.
While EveryMatrix is more of a behind-the-scenes company and is less of a familiar name with the everyday player, it’s very much still worth appreciating thanks to the success of its gaming solutions. What’s great about this company is how it’s been able to build up these extensive, diverse and helpful gaming solutions to help operators get a head start in the online gambling market.
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