How Does Alexa Traffic Ranking Work?

Magnus Martin

Last updated: April 12, 2020

How Does Alexa Traffic Ranking Work?

At first glance, Alexa traffic ranking data can appear confusing. Take Slottojam casino, for example. I would be fair to ask, 'How can a ranking of 1, 129,384 be considered below average traffic? Yes, that's one million 1, one hundred and twenty-nine thousand. Conversely, how can a betting platform such as Bet365 have superior traffic at 243?

There is a straightforward explanation. Many people get confused as to what precisely the Alexa ranking number represents. The Alexa ranking number represents the popularity of a website compared with every other site in the world, and NOT the number of visitors. Therefore, websites with the lowest number are considered the most popular. Who is ranked number 1 on Alexa? Google, of course. You can google that if you don't believe us. 

Here is how we rank the popularity of gambling platforms at


1. Very low traffic 2m-10m visitors

2. Low traffic 1.2-1.5 visitors 

3. Below average 1m-1.2m visitors

5. Above Average 200.000-1m visitors

6. High traffic 10000 -200.000 visitors

7. Very high traffic 5000-100.000 visitors

8. Extremely high 2000-50.000 visitors

9. Superior Traffic 1-2000 visitors