How Does Alexa Traffic Ranking Work?

At first glance, Alexa traffic ranking data can appear confusing. Take Slottojam casino, for example. I would be fair to ask, 'How can a ranking of 1, 129,384 be considered below average traffic? Yes, that's one million 1, one hundred and twenty-nine thousand. Conversely, how can a betting platform such as Bet365 have superior traffic at 243?

There is a straightforward explanation. Many people get confused as to what precisely the Alexa ranking number represents. The Alexa ranking number represents the popularity of a website compared with every other site in the world, and NOT the number of visitors. Therefore, websites with the lowest number are considered the most popular. Who is ranked number 1 on Alexa? Google, of course. You can google that if you don't believe us. 

Here is how we rank the popularity of gambling platforms at

  • Very low traffic: 1-2000 visitors

  • Low traffic: 2000-50.000 visitors

  • Below average: 5000-100.000 visitors

  • Above Average: 10000 -200.000 visitors

  • High traffic: 200.000-1m visitors

  • Very high traffic: 1m-1.2m visitors

  • Extremely high: 1m-1.2m visitors

  • Superior Traffic : 2m-10m visitors